Normalverkehr

The Mercury News informs of a new group of super heroes who have formed an alliance to save PC gaming.  Given that the team includes Intel, nVidia, AMD and Microsoft, I’m not sure who their arch-enemy will be but I’m sure a focus group and some marketing meetings can sort that out:

The personal computer game industry has trailed behind its console brethren in recent years as easy-to-play games on the Nintendo Wii or online games on the Xbox 360 have stolen the excitement.

Companies with a vested interest in keeping the PC alive as a gaming platform will soon announce a consortium dubbed the PC Gaming Alliance. According to two people familiar with the effort, it will include top industry players such as Intel, Microsoft, Nvidia and Advanced Micro Devices as well as a number of computer companies.

I hope they succeed. Gamers need a strong gaming industry for the PC because it delivers new gaming technologies to the market faster than consoles, which are refreshed every five years or so. And the PC industry needs gaming to keep it as a leading technology platform for the future.

The companies are preparing the announcement in advance of next week’s Game Developers Conference in San Francisco. Part of the pitch is that the industry group will keep the PC competitive with game consoles to attract key game developers.

Source: rpgwatch.com/